Dear visitor,

It is with pleasure that we would like to present the first edition of our since the launching of our international platform on 1st September this year. The objective of the newsletter is to highlight the different activities organised by our institution.

This month we will be talking about our first international events that took place in Brazil and China.

In order to keep you updated our website also provides continuous information regarding our activities.

We wish you pleasant reading!

Christophe X. Clivaz
Director

Brazil

Brazil was the first official trip of the Swiss Learning delegation from 20th to 27th September 2007.

Mr. Beat Sommer, Mr. Claude Crottaz, Mr. Christophe X. Clivaz,
Mrs. Bärfuss, Mr. Francis Man, Ms. Patricia Gomes, Mr. Henri Behar,
Ambassador Rudolf Bärfuss, Mr. Dorival Pinotti

Being the largest country in South America, with a constant developing economy, Brazil is one of the largest Swiss FDP (Financial Direct Investment) abroad. Recent economic agreements signed between the two countries makes Brazil an excellent partner for Swiss education.

The principal objectives of this trip were to present the Swiss Learning concept as well as the excellence of Swiss education to our local partners.

We concentrated on 4 main cities:

- Brazilia
- Sao Paulo
- Rio de Janeiro
- Belo Horizonte

The highlight of our trip was the presentation made by our schools in the gardens of the Swiss Embassy in Brazilia.

The interest shown by the Brazilian public and our partners confirms that our country needs a strong promotional structure for education.

First Swiss Pavilion at the China Expo

For the first time since the creation of China Expo7 years ago, a Swiss Pavilion was present in Beijing.

The Swiss Pavilion was coordinated by the Swiss embassy in Beijing, and presented both public and private institutions and was easily on par with the European Union, with their booth "Discover Europe!" "Education for Excellence," or the United Kingdom with "Education UK" who have been present for years.

The event is officially approved by the Ministry of Education and sponsored by the China Education Association for International Exchange. More than 480 exhibitors from 25 countries and regions registered at the fairs.

Swiss Learning presence at the ICEF - Workshop in Beijing

While China's importance in the international education market as the major source of international students has been widely reported, its position as an educational destination in its own right is steadily increasing.

Swiss delegation at the ICEF workshop

Reflecting the unique conditions of the rapidly evolving Chinese market, the ICEF CHINA WORKSHOP provides value to:

• International education providers wishing to meet with quality agents from China, all around Asia as well as from the rest of the world.
  
• Chinese education providers wishing to meet with quality international education agents
  

In addition to one-to-one appointments for agents and providers, the programme promotes links between Chinese and international education providers, in recognition of the many opportunities available in China for exchange programmes, twinning arrangements and other partnerships. It provides an ideal forum for networking between agents and providers that can be further extended through direct promotion to prospective Chinese students.