{"id":12237,"date":"2024-09-20T02:59:48","date_gmt":"2024-09-20T02:59:48","guid":{"rendered":"https:\/\/www.swisslearning.com\/?p=12237"},"modified":"2024-09-20T03:02:40","modified_gmt":"2024-09-20T03:02:40","slug":"the-impact-of-artificial-intelligence-ai-on-marketing","status":"publish","type":"post","link":"https:\/\/www.swisslearning.com\/tr\/news\/the-impact-of-artificial-intelligence-ai-on-marketing\/","title":{"rendered":"Yapay zekan\u0131n (YZ) pazarlama \u00fczerindeki etkisi"},"content":{"rendered":"


Mark Britton Jones<\/h2>\n\n\n\n

Dan\u0131\u015fman \u00d6\u011fretim G\u00f6revlisi, Glion Y\u00fcksek \u00d6\u011frenim Enstit\u00fcs\u00fc<\/p>\n\n\n\n

\n\n\n\n

Yapay zek\u00e2 (YZ) pazarlaman\u0131n gelece\u011fini nas\u0131l etkileyecek? Ve bu, meslekteki kariyer f\u0131rsatlar\u0131 i\u00e7in ne anlama geliyor? Glion \u00f6\u011frencilerine \u00f6zel bir pazarlama dersi veren \u00f6\u011fretim \u00fcyesi Mark Britton Jones'tan baz\u0131 cevaplar istedik\u2026<\/em><\/p>\n\n\n\n

Tecr\u00fcbeli herhangi bir pazarlamac\u0131yla konu\u015fun, size mesle\u011fi tan\u0131mlayan \u00fcnl\u00fc "yedi P"yi (\u00dcr\u00fcn, Fiyat, Yer, Tan\u0131t\u0131m, \u0130nsanlar, S\u00fcre\u00e7 ve Fiziksel Kan\u0131t) s\u0131ralayabilirler.<\/p>\n\n\n\n

Bu, yapay zekan\u0131n (YZ) pazarlama \u00fczerindeki mevcut ve gelecekteki etkisini \u2013 otelcilik, l\u00fcks ve daha fazlas\u0131 alanlar\u0131nda \u2013 anlamaya y\u00f6nelik bir yolculu\u011fa ba\u015flamak i\u00e7in iyi bir ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r.<\/p>\n\n\n\n

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Pazarlaman\u0131n \u00fcnl\u00fc 'yedi P'si.<\/figcaption><\/figure>\n\n\n\n

Pazarlama d\u00fcnyas\u0131na a\u015fina olmayanlar i\u00e7in, pazarlama genellikle yaln\u0131zca tan\u0131t\u0131m \u2013 reklam, i\u00e7erik olu\u015fturma, sat\u0131\u015f promosyonlar\u0131 vb. \u2013 prizmas\u0131ndan g\u00f6r\u00fclebilir. Bunlar\u0131n hepsi \u00e7ok g\u00f6r\u00fcn\u00fcr y\u00f6nlerdir; ancak ger\u00e7ekte, pazarlama son derece \u00e7e\u015fitli bir disiplindir. Ve pazarlaman\u0131n farkl\u0131 y\u00f6nlerinin bir\u00e7o\u011fu yapay zeka teknolojisiyle desteklenebilir ve geli\u015ftirilebilir.<\/p>\n\n\n\n

Pazarlamada kullan\u0131lan yapay zeka t\u00fcrleri<\/h2>\n\n\n\n

Pazarlamay\u0131 d\u00fc\u015f\u00fcn\u00fcrken, yedi P'nin ilki olan \u00fcr\u00fcne geri d\u00f6nmeden olmaz. 1990'larda b\u00fcy\u00fck bir evrim ya\u015fand\u0131; \u015firketler t\u00fcketicilerini daha detayl\u0131 incelemeye, istek ve ihtiya\u00e7lar\u0131n\u0131 daha ciddiye almaya ve yeni \u00fcr\u00fcn ve hizmetler yarat\u0131rken bunlar\u0131 ba\u015flang\u0131\u00e7 noktas\u0131 olarak kullanmaya ba\u015flad\u0131lar.<\/p>\n\n\n\n

O zamandan beri, kaliteli t\u00fcketici i\u00e7g\u00f6r\u00fclerine olan talebin giderek artt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz; ve bu, yapay zekan\u0131n pazarlamadaki etkisinden bahsetmek istedi\u011fim ilk \u00f6nemli alan. Teknoloji, t\u00fcketici i\u00e7g\u00f6r\u00fcleri \u00fcretmek i\u00e7in veri madencili\u011fi konusunda verimli ve etkili bir ara\u00e7 oldu\u011funu \u015fimdiden kan\u0131tlad\u0131.<\/p>\n\n\n\n

\u015eirketlerin a\u015f\u0131r\u0131 derecede veriyle bo\u011fu\u015ftu\u011fu bir d\u00f6nemde bu inan\u0131lmaz derecede faydal\u0131. Yapay zeka ara\u00e7lar\u0131n\u0131n sa\u011flad\u0131\u011f\u0131 analiz h\u0131z\u0131 olmadan, pazarlamac\u0131lar t\u00fcketici i\u00e7g\u00f6r\u00fclerini ayr\u0131nt\u0131l\u0131 d\u00fczeyde geli\u015ftirene kadar pazar\u0131n \u00e7oktan de\u011fi\u015fmi\u015f olma riskini ta\u015f\u0131yorlar!<\/p>\n\n\n\n

Elbette, t\u00fcketici verilerinden bahsetti\u011fimiz her zaman veri koruma y\u00f6n\u00fcn\u00fc de ele almal\u0131y\u0131z. \u015eirketlerin, t\u00fcketicilere verilerinin istekleri d\u0131\u015f\u0131nda toplanmayaca\u011f\u0131na ve payla\u015fmay\u0131 kabul ettikleri verilerin do\u011fru \u015fekilde i\u015flenece\u011fine dair s\u00fcrekli g\u00fcvence verme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc vard\u0131r.<\/p>\n\n\n\n

K\u00fcresel bir perspektiften bak\u0131ld\u0131\u011f\u0131nda, bu durum t\u00fcketici i\u00e7in de\u011fi\u015fen d\u00fczeylerde koruma sa\u011flayan bir t\u00fcr 'vah\u015fi bat\u0131'y\u0131 and\u0131r\u0131yor. Avrupa'da GDPR d\u00fczenleme ortam\u0131 y\u00fcksek d\u00fczeyde veri korumas\u0131 sa\u011fl\u0131yor; Avustralya da bu alanda olduk\u00e7a iyi durumda. Oysa Amerika Birle\u015fik Devletleri'nde verileriniz daha \u00e7ok al\u0131n\u0131p sat\u0131lan bir meta olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n

Yapay zekan\u0131n veri madencili\u011fi i\u00e7in kullan\u0131m\u0131 yayg\u0131nla\u015ft\u0131k\u00e7a, t\u00fcketici korumas\u0131 ve veri g\u00fcvenli\u011fine y\u00f6nelik taleplerin de daha y\u00fcksek sesle dile getirilmesi ka\u00e7\u0131n\u0131lmaz olacakt\u0131r.<\/p>\n\n\n\n

\u0130\u00e7erik pazarlamas\u0131 a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, markalar\u0131n pazarlama i\u00e7eri\u011fi \u00fcretmek i\u00e7in ChatGPT gibi \u00fcretken yapay zeka platformlar\u0131n\u0131 zaten kulland\u0131\u011f\u0131n\u0131 biliyoruz. Bu sistemlerin hala s\u0131n\u0131rlamalar\u0131 olsa da, \u00f6zellikle ba\u011f\u0131ms\u0131z bir butik otel gibi, b\u00fcnyesinde bu yeteneklere sahip olmayan k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in, \u00fcretken yapay zekan\u0131n (bir pazarlama uzman\u0131na d\u0131\u015f kaynak kullan\u0131m\u0131 durumunda bile) maliyet a\u00e7\u0131s\u0131ndan etkili olabilece\u011fini ve pazara giri\u015f h\u0131z\u0131nda da faydalar sa\u011flayabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n\n\n\n

Markan\u0131zla ilgili ileti\u015fim elbette iki y\u00f6nl\u00fc bir s\u00fcre\u00e7tir. Bu konuda, bir markan\u0131n medya kapsam\u0131n\u0131 aramak i\u00e7in yapay zeka destekli ara\u00e7lar\u0131n kullan\u0131ld\u0131\u011f\u0131n\u0131 zaten g\u00f6r\u00fcyoruz. \u00c7ok uzun zaman \u00f6nce de\u011fil, bir pazarlama ekibinin bir veya daha fazla \u00fcyesinin g\u00fcn\u00fcn t\u00fcm gazetelerini okumas\u0131 ve \u015firketlerinin bahsedildi\u011fi her \u00f6rne\u011fin fiziksel kup\u00fcrlerini almas\u0131 gerekiyordu. \u015eimdi bu, yapay zeka destekli arama botlar\u0131 taraf\u0131ndan neredeyse an\u0131nda ve \u00e7ok \u00e7e\u015fitli medyada yap\u0131labiliyor.<\/p>\n\n\n\n

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Parmaklar\u0131n\u0131z\u0131n ucunda.<\/figcaption><\/figure>\n\n\n\n

Yapay zekan\u0131n pazarlamada kullan\u0131m\u0131n\u0131n faydalar\u0131<\/h2>\n\n\n\n

Pazarlaman\u0131n yedi P'sinden bir di\u011feri de tan\u0131t\u0131md\u0131r. Ve burada en ilgin\u00e7 geli\u015fme, reklam odakl\u0131 "anlat ve sat" yakla\u015f\u0131m\u0131ndan, marka ve t\u00fcketici aras\u0131nda bir diyalog kurmaya odaklanan bir yakla\u015f\u0131ma ge\u00e7i\u015ftir. Do\u011fru yap\u0131ld\u0131\u011f\u0131nda, bu diyaloglar, medya ne olursa olsun (\u00f6zellikle sosyal medya reklamc\u0131l\u0131\u011f\u0131n\u0131n h\u0131zl\u0131 tempolu d\u00fcnyas\u0131nda) saf yay\u0131n reklamc\u0131l\u0131\u011f\u0131yla elde edilemeyecek t\u00fcrden kal\u0131c\u0131 bir etkile\u015fim yarat\u0131r.<\/p>\n\n\n\n

Ancak, bir t\u00fcketiciyle ileti\u015fim kurmadan \u00f6nce, \u00f6ncelikle onlar\u0131 bulman\u0131z ve tan\u0131mlaman\u0131z gerekir. Yapay zeka teknolojisi, bir markan\u0131n m\u00fc\u015fteri segmentini daha hassas bir \u015fekilde belirlemesine yard\u0131mc\u0131 olabilir ve bu, \u00f6zellikle herkesle konu\u015fmak zorunda olmayan premium markalar\u0131n bulundu\u011fu l\u00fcks sekt\u00f6rde \u00f6nemlidir. Bence l\u00fcks markalar, kilit t\u00fcketici gruplar\u0131n\u0131 belirlemeye, bu ki\u015filerin bilgiyi nereden ald\u0131\u011f\u0131n\u0131 anlamaya ve onlarla hedefli ve uygun bir \u015fekilde nas\u0131l etkile\u015fim kuracaklar\u0131na daha fazla yat\u0131r\u0131m yapacaklard\u0131r.<\/p>\n\n\n\n

\u201cL\u00fcks markalar\u0131n, temel t\u00fcketici gruplar\u0131n\u0131 belirlemeye, bu ki\u015filerin bilgiyi nereden ald\u0131\u011f\u0131n\u0131 anlamaya ve onlarla hedefli ve uygun bir \u015fekilde en iyi nas\u0131l etkile\u015fim kuracaklar\u0131n\u0131 kavramaya daha fazla yat\u0131r\u0131m yapaca\u011f\u0131na inan\u0131yorum.\u201d<\/strong><\/p>\n\n\n\n

Bu e\u011filim, l\u00fcks ve ultra l\u00fcks markalar\u0131n son y\u0131llarda olduk\u00e7a yayg\u0131n olan ge\u00e7ici ma\u011fazalardan uzakla\u015fmas\u0131n\u0131n da nedenlerinden biri oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Ger\u00e7ekte, 'herkese a\u00e7\u0131k' ge\u00e7ici ma\u011faza, belki de daha \u00e7ok kitlesel pazara y\u00f6nelik bir marka i\u00e7in uygun bir ara\u00e7t\u0131r.<\/p>\n\n\n\n

Elbette, t\u00fcketicilerle yap\u0131lan konu\u015fmalar sadece \u00e7evrimi\u00e7i d\u00fcnyada ger\u00e7ekle\u015fmiyor. Otelcilik ve l\u00fcks perakende gibi sekt\u00f6rler tamamen insan odakl\u0131d\u0131r; bu da yedi P'den bir di\u011feridir. Bu sekt\u00f6rlerde, y\u00fcz y\u00fcze etkile\u015fim unsuru, vurgunun di\u011fer, daha insani becerilere odaklanaca\u011f\u0131 anlam\u0131na gelir: duygusal zeka, k\u00fclt\u00fcrel zeka vb. Bunlar, g\u00fcnl\u00fck m\u00fc\u015fteri etkile\u015fimleri s\u00f6z konusu oldu\u011funda yapay zekadan \u00e7ok daha fazla etkiye sahiptir.<\/p>\n\n\n\n

Yapay zek\u00e2n\u0131n otelcilere destek olabilece\u011fi alanlardan biri, onlara m\u00fc\u015fteri hakk\u0131nda kullan\u0131\u015fl\u0131 ve uygulanabilir bilgiler sa\u011flamas\u0131d\u0131r. L\u00fcks otelcilik sekt\u00f6r\u00fcnden iyi bir \u00f6rnek, m\u00fc\u015fteri yorumlar\u0131n\u0131 analiz etmek i\u00e7in makine \u00f6\u011frenimi tabanl\u0131 bir yapay zek\u00e2 platformu kullanan ve daha sonra bu bulgular\u0131, misafirlerin en \u00e7ok tercih etti\u011fi \u00f6\u011f\u00fcn olan kahvalt\u0131 \u00fcr\u00fcn\u00fcne yat\u0131r\u0131m yapmak i\u00e7in kullanan Dorchester Collection'd\u0131r.<\/p>\n\n\n\n

Bu \u00f6nemli, \u00e7\u00fcnk\u00fc konaklama sekt\u00f6r\u00fcnde misafir deneyimi pazarlamadan ayr\u0131 d\u00fc\u015f\u00fcn\u00fclemez; m\u00fc\u015fterilerimiz \u00fczerinde b\u0131rakt\u0131\u011f\u0131m\u0131z izlenim markam\u0131z\u0131n sa\u011fl\u0131\u011f\u0131 i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n

Yapay zekan\u0131n otelcilik sekt\u00f6r\u00fcne fayda sa\u011flayabilece\u011fi bir di\u011fer alan ise otel operasyonlar\u0131n\u0131n bir par\u00e7as\u0131 olan tekrarlayan, \u00f6nemsiz i\u015flerin otomasyonudur. Bu, sadece baz\u0131 otelcilik rollerindeki angaryay\u0131 ortadan kald\u0131rmakla kalmaz; ayn\u0131 zamanda \u00e7al\u0131\u015fanlar\u0131n misafirlerle daha fazla etkile\u015fim kurmas\u0131na olanak tan\u0131yarak genel misafir deneyimini de \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015ftirebilir. \u0130\u015fe al\u0131m a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, oteller s\u00fcre\u00e7 odakl\u0131 becerilere daha az, ger\u00e7ek "insan ili\u015fkileri" becerisine sahip bireylere ise daha \u00e7ok odaklanabilirler.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Konuk oyuncular<\/h2>\n\n\n\n
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\u201cOtelcilik sekt\u00f6r\u00fcnde, misafir deneyimi pazarlamadan ayr\u0131 d\u00fc\u015f\u00fcn\u00fclemez; \u00e7\u00fcnk\u00fc m\u00fc\u015fterilerimiz \u00fczerinde b\u0131rakt\u0131\u011f\u0131m\u0131z izlenim, markam\u0131z\u0131n sa\u011fl\u0131\u011f\u0131 i\u00e7in son derece \u00f6nemlidir.\u201d Mark Britton Jones<\/p>\n<\/blockquote>\n\n\n\n

Yapay zekan\u0131n pazarlamada kullan\u0131m\u0131ndaki zorluklar<\/h2>\n\n\n\n

Daha \u00f6nce de\u011findi\u011fim veri g\u00fcvenli\u011fi y\u00f6n\u00fcn\u00fcn yan\u0131 s\u0131ra, pazarlamada yapay zeka i\u00e7in bir di\u011fer zorluk da -ve bu zorluk dijital pazarlama alan\u0131n\u0131n tamam\u0131na uygulanabilir- yeniden hedefleme alan\u0131ndad\u0131r.<\/p>\n\n\n\n

Bir pazarlama arac\u0131 olarak bu, h\u00e2l\u00e2 biraz kaba bir y\u00f6ntem. Bu yaz\u0131y\u0131 okuyan herkesin, bir perakende web sitesini ziyaret ettikten sonra programatik reklamc\u0131l\u0131k yoluyla internette onlar\u0131 takip ediyormu\u015f gibi g\u00f6r\u00fcnen bir olguyu deneyimledi\u011fine eminim. Bu son derece rahats\u0131z edici olabilir ve \u015firketlerin t\u00fcketicilerini yabanc\u0131la\u015ft\u0131rmamak i\u00e7in ele almalar\u0131 gereken bir konu oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. Algoritmalar\u0131n daha ak\u0131ll\u0131 ve sezgisel hale gelmesi gerekiyor, b\u00f6ylece t\u00fcketici i\u00e7in ger\u00e7ekten de\u011fer yaratabilirler.<\/p>\n\n\n\n

Benim i\u00e7in bir di\u011fer zorluk ise daha \u00e7ok etik bir nitelik ta\u015f\u0131yor. Bu, "fiyat"\u0131n "P" harfiyle, \u00f6zellikle de \u00e7evrimi\u00e7i seyahat acenteleri (OTA'lar) ve toplay\u0131c\u0131 siteler (ki bunlar da "yer"in "P" harfini temsil eder) \u00fczerinden yap\u0131lan t\u00fcketici aramalar\u0131na dayal\u0131 fiyat manip\u00fclasyonuyla ilgili. Bahsetti\u011fim \u015fey, \u00f6rne\u011fin bir siteye girip Londra'dan Paris'e u\u00e7u\u015f arad\u0131\u011f\u0131n\u0131zda ortaya \u00e7\u0131kan durum. Bu aktivite bir algoritma taraf\u0131ndan izleniyor; daha sonra siteden ayr\u0131l\u0131p ayn\u0131 aramay\u0131 ayn\u0131 g\u00fcn i\u00e7inde tekrar yapt\u0131\u011f\u0131n\u0131zda, g\u00f6rd\u00fc\u011f\u00fcn\u00fcz fiyatlar bazen yapay olarak y\u00fckseltilmi\u015f olabiliyor \u00e7\u00fcnk\u00fc sistem sizin kararl\u0131 bir al\u0131c\u0131 oldu\u011funuzu d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n

Bu etik mi? G\u00f6r\u00fc\u015fler farkl\u0131l\u0131k g\u00f6steriyor ve baz\u0131lar\u0131 bunu sadece bir arz ve talep y\u00f6netimi bi\u00e7imi olarak adland\u0131rabilir. Ancak olumsuz bir \u015feyin "viral" hale gelmesiyle marka itibarlar\u0131n\u0131n bir anda yerle bir edilebildi\u011fi bir \u00e7a\u011fday\u0131z ve bunu g\u00f6z \u00f6n\u00fcnde bulundurarak, i\u015fletmecilerin riskli bir oyun oynad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n\n\n\n\n\n

Yapay zekan\u0131n pazarlamada sundu\u011fu kariyer f\u0131rsatlar\u0131<\/h2>\n\n\n\n

Kariyer a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, yapay zeka taraf\u0131ndan olu\u015fturulan profilleri t\u00fcketici etkile\u015fim stratejilerine d\u00f6n\u00fc\u015ft\u00fcrme konusunda yetenekli olanlar ve hedef t\u00fcketici gruplar\u0131yla etkile\u015fimi te\u015fvik edecek uygun i\u00e7erik \u00fcretebilen ki\u015filer i\u00e7in a\u00e7\u0131k f\u0131rsatlar bulunmaktad\u0131r. \u00d6rne\u011fin, sosyal medya pazarlamas\u0131n\u0131n zaten talep g\u00f6ren bir alan haline geldi\u011fini g\u00f6rd\u00fck ve bu alan\u0131n b\u00fcy\u00fcyece\u011finden eminiz.<\/p>\n\n\n\n

Ayr\u0131ca, blockchain gibi teknolojileri kullanma konusunda rahat olan bireylerin pazarlama alan\u0131nda \u00f6n plana \u00e7\u0131kaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Blockchain ve yapay zeka aras\u0131nda zaten bir kesi\u015fme g\u00f6r\u00fcyoruz; ve \u015f\u00fcphesiz blockchain, sadakat pazarlamas\u0131, \u00f6d\u00fcl pazarlamas\u0131 ve da\u011f\u0131t\u0131m gibi alanlarda rol oynayabilir. Daha fazla bilgi edinmek isterseniz, Glion'un bu y\u0131l\u0131n ba\u015flar\u0131nda piyasaya s\u00fcrd\u00fc\u011f\u00fc blockchain'e \u00f6zel Y\u00f6netici \u00e7evrimi\u00e7i kursu iyi bir ba\u015flang\u0131\u00e7 noktas\u0131 olabilir.<\/p>\n\n\n\n

\u00c7\u00f6z\u00fcm<\/h2>\n\n\n\n

Pazarlama, \u00f6z\u00fcnde, temel "yedi P"sine dayanan bir meslek olmaya devam ediyor. Bu temellere dayal\u0131 bir kampanya olu\u015fturursan\u0131z, b\u00fcy\u00fck olas\u0131l\u0131kla yanl\u0131\u015f bir \u015fey yapmazs\u0131n\u0131z. Ancak yapay zeka, mesle\u011fin temelleri \u00fczerine in\u015fa edebilece\u011fimiz ve yeni ve yenilik\u00e7i fikirler sunabilece\u011fimiz ek ara\u00e7lar sa\u011fl\u0131yor.<\/p>\n\n\n\n

Umar\u0131m bu yaz\u0131, \u00f6zellikle ellerinde bulunan veri zenginli\u011finin verimlili\u011fi ve etkinli\u011fi a\u00e7\u0131s\u0131ndan, yapay zekan\u0131n pazarlamac\u0131lar i\u00e7in sundu\u011fu f\u0131rsatlar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc aktarmaya yard\u0131mc\u0131 olmu\u015ftur.<\/p>\n\n\n\n

Yapay zek\u00e2 pazarlama \u00e7\u00f6z\u00fcmlerinin, teknoloji sekt\u00f6r\u00fcnde tipik olan h\u0131zland\u0131r\u0131lm\u0131\u015f bir geli\u015fme g\u00f6sterece\u011fi ve daha iyi hedefleme ve kampanya etkinli\u011fi, daha verimli i\u00e7erik olu\u015fturma ve marka ile m\u00fc\u015fteri aras\u0131nda daha ki\u015fiselle\u015ftirilmi\u015f etkile\u015fimler gibi faydalar sa\u011flayaca\u011f\u0131 kesin.<\/p>\n\n\n\n

Ve elbette, her teknolojik evrimde oldu\u011fu gibi, yeni roller ve i\u015flevler ortaya \u00e7\u0131kacak ve bu da pazarlama alan\u0131nda kariyer yapmak isteyenler i\u00e7in f\u0131rsatlar sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

Teknoloji alan\u0131nda art\u0131k geri d\u00f6n\u00fc\u015f yok; bu y\u00fczden yapay zekay\u0131 benimseyelim ve de\u011fi\u015fen pazarlama ortam\u0131na uyum sa\u011flayal\u0131m.<\/p>\n\n\n\n

Foto\u011fraf kaynaklar\u0131<\/strong><\/p>\n\n\n\n

Ana g\u00f6rsel \u2013 hirun\/Getty
Pazarlaman\u0131n 7P'si \u2013 Olivier Le Moal\/Getty
Yapay zeka d\u00fc\u011fmesi\/grafi\u011fi \u2013 Vithun Khamsong\/Getty
Yapay zeka g\u00f6zl\u00fcklerinin yans\u0131mas\u0131 \u2013 Maria Korneeva\/Getty<\/p>","protected":false},"excerpt":{"rendered":"

Mark Britton Jones Consultant Lecturer, Glion Institute of Higher Education How will artificial intelligence (AI) affect the future of marketing? And what does this mean for career opportunities in the profession? We asked faculty member Mark Britton Jones, who delivers a specialized marketing course to Glion students, for some answers\u2026 Speak to any experienced marketer […]<\/p>\n","protected":false},"author":3,"featured_media":12238,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-12237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nThe impact of artificial intelligence (AI) on marketing<\/title>\n<meta name=\"description\" content=\"The impact of artificial intelligence (AI) on marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.swisslearning.com\/tr\/news\/the-impact-of-artificial-intelligence-ai-on-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta 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